Football season is over, so there’s no reason to talk about Broncos quarterback, Tim Tebow, right?
WRONG! He’s now the subject of a social media exercise that we can all learn from. Airman Jamie Walden has taken to
YouTube to convince the Broncos quarterback to be her date for the 2012 military ball.
“Tim Tebow, will you be my date to the 2012 Military Ball, my first-ever military ball,” Walden says in the video.”I would be the luckiest and happiest girl if you were to say yes and be my date. So please say yes.”
After watching the video, take a look at the cues of this social media campaign, and see what really got traction for her.
- Creating a simple campaign slogan that can be used as a tag. Say yes, Tim.
- Transparency. The public is a sucker for an honest story (especially a fairytale) that comes from the heart.
- It leverages the celebrity factor (remember Obama Girl?)
- In emphasizing the phrase, ‘Say yes Tim’ she’s created a simple tag or hash that lends itself to social media shares, retweets, etc.
- Great leverage in the viral factor- thousands of shares in the internet and social media. Google returns 607,000 results for the phrase ‘Tebow military ball’ Now being discussed everywhere from Twitter (especially the ‘Say yes’ refrain) to ESPN, to Huffington Post, and even major news networks.
- Social media can be used to get the attention of celebrities, politicians, or those who we would otherwise not have access to.
- Being an attractive female never hurts (is that wrong to say out loud?)
As with many successful social media campaigns, Airman Walden’s message has extended extended beyond the boundaries of social media. For example, she was invited to appear on Fox News, where she could emphasize her full intent of the campaign, and promote the honor of the military members in her region.
Now we’re just waiting for Tim’s response. What do you think – Should he go?