“So How Would Someone Find My Blog?”

This is a question that comes up often, and indeed, is a challenge posed to professional marketers.  While there are some advanced strategies for marketing commercial blogs there are some sound practices that will support any blog, even a local or hobby blog. These fundamentals are free and ultimately come down to creating a positive experience for visitors.

An blog post titled, The 5 Pillars of Business Blogging Success is posted at the Social Media Examiner (highly recommended for tips on using social media), and it outlines some of these fundamental concepts that go into creating a blog worth visiting. The ‘pillars’ are:

  • Plan your blog
  • Content – relevant, purposeful, easy to consume…
  • Design – make it easy for readers to engage with the site
  • Marketing – using keywords properly, staying on topic, and syndicating the content
  • Engage the visitors

Truthfully, each of these pillars could be a full course on their own, but it gives you an idea of things to think about.  Keep these points in mind as you visit other web sites and think about what the sites do to either keep you engaged or turn you off.

Also remember that everything has a starting point. Don’t be discouraged by the high level graphics you see on some sites and shrink back because you don’t know how to do that. Content trumps everything, and if you have content that at least someone in the world likes, they’ll come back and maybe even tell their friends (i.e., on Facebook). And that’s the beginning of your blog community….

Otterbox Tweets Replies To Consumers

Strategic Use Of Twitter

(click to enlarge)

If you’ve seen the what-I-ate-for-lunch tweets and still struggling with the “so what?” of Twitter, take a look at twitter.com/otterbox.

Here’s a small but quickly growing company that embraces social media for branding and communication directly with their market.  A few things to point out:

  1. They have a direct link to their company web site.
  2. Their bio is concise and helps people decide whether to follow or not.
  3. They have twenty times more followers than people they follow  – a sign of leadership.
  4. As it appears today
    • the feed is mostly @replies to individuals who asked about products or issues.
    • A few posts relate to new product releases.
    • Only one non-business related post about Super Mario turning 25 (not bad, cute, probably won’t cause any unfollows, could be worse…)
  5. Design is consistent with that of company web site.

They seem to be well connected to their market, at least with @ replies.  They may do better with a little more regularity in posting original tweets (only 2 in three days, including the Super Mario tweet), although they have lots of searchable content.

It’s a good example of a company that adopts a good selective social media strategy.  Click the image to enlarge.