image by Justin Dressel
I came across yet yet another reference to Steven Pressfield’s The War Of Art (I really will have to break the cover sometime soon). This most recent post I came across was at the Pushing Social blog, in a post called, ‘The Tale Of Two Bloggers’. I described a hypothetical couple of bloggers, each publishing on the same topic in the same industry, yet one developed a successful blog while the other didn’t. The distinction for the successful blogger was that she wrote for herself rather than her readers.
The analogy used in Pressfield’s book is of Arnold Schwarzenegger in the gym. When he’s in the gym, he’s following his passion. He owns that gym and uses it as a tool of his self-identity.
To an extent, this idea flies in the face of the concepts of SEO, keyword research, and publishing for an identified market. The idea is that if you create based on your true passion, that passion will show through in the quality of your work. The example I often use in my classes is the hypothetical cricket fielder who writes the world’s greatest book on the slip position technique. Even though it’s the greatest book on the topic, if people aren’t looking for that topic he’ll have a tough time making sales. Continue reading
Photo by Kristian D.
After recalling some glossy-eyed faces during the discussion in last class comparing free blogging platforms with self-hosted options, I wanted to bring in some additional guidance.
Many of the discussions comparing the WordPress.com and WordPress.org platforms very accurately describe the technical details and distinctions. Here’s one such discussion directly from the folks that run WordPress. However, many fail to address the differences in their respective Terms Of Service (TOS).
If you are wanting to create a blog for generating revenue, it’s important to pay close attention to certain distinctions on what’s allowed or not allowed. In general, if you use the WordPress blogging software from WordPress.org and host your own blog (yes, paying for hosting) you can advertise anything and everything to your heart’s content. Your particular hosting company may have specific terms that prohibit you from providing/selling certain things such as pornography or engaging in illegal activities, but these restrictions are not related to the WordPress platform itself. It’s very common for people to run all kinds of advertising programs and sell affiliate products on their self-hosted WordPress-backed site. Continue reading
A new session on blogging starts up today. This new class, Blogging For Passion Or Profit, assumes students have minimal experience creating content online, and will review the options for creating and maintaining a blog.
The overall goals of the class include:
- Understanding what a blog is and the potential uses for/purposes of blogs.
- Creating posts and commenting on a live blog.
- Defining objectives for participants’ own blogs.
- Creating either a self-hosted or free online blog.
- Managing the appearance and content of blogs.
Students will be creating their own blogs, but they will also use this very blog for creating posts and commenting. The Selective Social Media blog will also be used in various demonstrations as the class progresses.
Members of the blogging class will soon be receiving an email with login and password for this blog in order to write posts. The only folks I have emails for are Carmen, Mary, and Lee. The rest, please contact me via the Contact page of this site and let me know your email address. Otherwise I’ll get it in class.
I wanted to share this presentation from a company called Hubspot. It really covers a lot of concepts, ideas, and techniques that you may not be ready for. But even if it makes your head spin a little, it’s a good reference for the ‘big picture’ of your online presence.
I hope you pay special attention to the topics of keyword strategy, and promotion through social media. Those who are taking one of my classes may have some clarifying questions which we can review next class.