Otterbox Tweets Replies To Consumers

Strategic Use Of Twitter

(click to enlarge)

If you’ve seen the what-I-ate-for-lunch tweets and still struggling with the “so what?” of Twitter, take a look at

Here’s a small but quickly growing company that embraces social media for branding and communication directly with their market.  A few things to point out:

  1. They have a direct link to their company web site.
  2. Their bio is concise and helps people decide whether to follow or not.
  3. They have twenty times more followers than people they follow  – a sign of leadership.
  4. As it appears today
    • the feed is mostly @replies to individuals who asked about products or issues.
    • A few posts relate to new product releases.
    • Only one non-business related post about Super Mario turning 25 (not bad, cute, probably won’t cause any unfollows, could be worse…)
  5. Design is consistent with that of company web site.

They seem to be well connected to their market, at least with @ replies.  They may do better with a little more regularity in posting original tweets (only 2 in three days, including the Super Mario tweet), although they have lots of searchable content.

It’s a good example of a company that adopts a good selective social media strategy.  Click the image to enlarge.