LinkedIn Tutorials


I’m providing you a 29-page (but easy-to-read) guide to LinkedIn that includes some worksheets that are very helpful in setting up and optimizing your LinkedIn profile. The title references “B2B”, but it’s written for use by individuals.

You can view and download the guide here.
(Provided with generous permission from the author.)

Below is a rough outline of class notes.

Very intuitive, vs Facebook.  Most appropriate for developing professional networks.

As always, don’t take the Prom Queen approach unless that’s a strategic decision on your part.

Profile will display your name, title, professional experience, education, professional recommendations.  These are searchable by Google so be specific and strategic (how do you want to be found?).

– Browse profiles and look at other profiles for examples
– Create content in a Word document, as LI has no spell check
– Highlight professional titles, accomplishments, associations…
– Be specific to your purpose
– Profile headers, titles, keywords are indexed by Google, so write strategically.

– invite individually or import contact lists
– max 3000 invitations
– prompt people to archive rather than IDK. 3 IDK’s restrict your account.
– craft unique message
– From Profile – ‘add to network’
– Contacts/Add Connentions
– can import from csv – limited to 3000 lifetime.

– connect to a few strategic super connectors
– profiles say 500+ connections; email address usually in their profile; search on LION or ‘top linked’
– search by ‘interests’

– Following is an alternative to Linking
– can follow from a group or discussion
– updates then show on overview page of the group.

– join/create groups

– Get introduced to 2nd and 3rd level connections.

– Quantity vs Quality:

Big Network

  • – more people to influence (i,e, marketing)
  • – social proof
  • – Better for recruiters or anyone who benefits by publishing to a large, loosely defined population.

Small Network

  • – Functional for creating strategic relationships
  • – Manage true connections vs phone book relationships

***SEARCH FUNCTION (awesome!) – Helpful for finding:
– people by name
– people by interest; ‘interests’ are clickable
– employees of a company
– search ‘Answers’ to find information and people of interest
– Ask a question to find an answer and find relevant people of interest
– Search locations

Apps – can integrate blogs, twitter stream (cen select tweets using #li), slideshows, polls, portfolios…

– 2nd/3rd level connections still require an introduction to connect (you can always CALL THEM!)
– Large networks of unknown people is mostly useful for ‘pushing’ content rather than developing relationships. That said, your goal,if using this strategy, is to make your content compelling enough to draw people in and contact you or otherwise engage.


Leave a Reply

Your email address will not be published. Required fields are marked *