So it seems Google has caught up with what I’ve been saying all along…
While I have advocated against the practice of indiscriminately building the largest social media networks possible, there have been plenty of folks who disagree. Their point is usually that one is only as influential as the size of their network.
Yesterday, Matt Cutts, an engineer/mouthpiece for Google, announced that Google essentially agrees with me. As recent as May of this year, Google did not track social media influences, but currently they do, in fact monitor “social signals”.
Cutts goes on to stress that they also look for the quality of social media connections, that it’s not just about the number of followers. A strong endorsement for my position!
For more of the specifics, see this article on how Google and Bing address social signals.