People can and do use social media tools to say anything, regardless of truth. This fact horrifies some companies, yet others embrace social media to engage any conversation about them or their products.
Here’s a link to an interesting article contrasting the style of social media engagement between two large corporations. The discussions the article refers to took place on Facebook, but similar responses might have been made on Twitter. Read the article here.
What types of social media conversations could you leverage to support your selective social media strategy?