Never Be A Slave To Social Media

Chances are, you’re a busy person who wants to keep their Twitter account updated with great tweets.

But you don’t want to take a break every hour or so to post them to your account. This is where Buffer comes in. Buffer is a Twitter app that allows you to add tweets to be sent on a schedule.

In this Buffer App review, we will take a look at six great reasons to use Buffer to manage your tweets.
buffer

1 – Manage Multiple Twitter, Facebook, and LinkedIn Accounts

Buffer allows you to have a free account to manage one Twitter, Facebook (page or profile), and LinkedIn account with up to 10 updates in your buffer, aka scheduler.

Or you can pay $10 monthly to manage 12 social profiles, have unlimited posts in your buffer, and even add two team members to help manage it all. This means that every time you add an update, you can choose to set it to send out of one account or multiple accounts across different networks simultaneously.

2 – Set Up Your Own Updating Schedule

The main feature is the ability to set a tweeting or updating schedule unique to each account you manage in Buffer.

In your account settings, you can create one or more buffering patterns for different days of the week. This way you can have lots of updates Monday through Friday, and sprinkle a few updates over the weekend when you might be getting less traction but still want to keep things updated.

 

3 – Easily Add Updates to Your Buffer

Once you have your updating schedule set up in Buffer for each of your social accounts, you can add new updates easily with the simple interface shown above.

Simply edit your update and select the social networks you would like it sent out to. Buffer will place the update in the next available time slot on your updating schedule.

The following apps, extensions, and extras will make it easy to add updates to your Buffer.

4 – Use it Everywhere with Apps, Extensions, and Extras

Buffer offers lots of apps, extensions, and extras that will allow you to use Buffer in a variety of different places online. Start by installing the Buffer extensions for Google Chrome, Firefox, or Safari.

Once you have installed one of these extensions, you will get a convenient button to use to add updates to your buffer at the top of your browser (usually to the left or right of your browser’s address button depending on which browser you are using).

Clicking the Buffer Button will allow you to update one or more of your social media accounts with a link to the webpage you are browsing.

Buffer Tweets from Twitter, Facebook, and Other Networks

Not only will you have access to adding updates to Buffer using the Buffer Button on your browser, but you will also have the ability add updates to your Buffer from social networks themselves including Twitter… Facebook… Reddit… And others!

Buffer Tweets Using the Twitter Retweet Button

Like using the Twitter retweet button? Buffer will appear as an option within the Twitter retweet button dialogue screen as well.

Buffer Tweets from Google Reader

If you use Google Reader to subscribe to your favorite blogs via RSS, you can use Buffer within Google Reader to share great posts you are reading.

Is Social Media Paying Off For You?

Using social media for marketing is, on the surface, a simple concept. You open a channel, build a community or following, and lead them to your product or service. And then they buy…

But the key word in that last paragraph is ‘marketing’. That implies there’s an anticipated return on those marketing efforts. And therein lies the challenge. If you’re not doing social media just for the sake of doing social media (and face it – that can be a huge time-suck without direction), what are you getting out of it?

People often look for the payoff in sales, which is an excellent goal of social media, but it doesn’t have to be the only one. As indicated in the infographic below, some concrete components that can be accurately measured include not just sales, but also leads, traffic, click-through’s, followers, engagements (likes, shares, retweets, etc.), and more.

Think about all the processes that comprise your sales funnel. Chances are, many of those processes can be supported using social media, but they must first be defined and then measured in order to help you determine how well (if at all) your social media efforts are paying off.

While the following infographic may not show direct equations for measuring ROI, it presents some ideas and example that may help you define your social media strategy. After viewing the chart, tell me what activities or actions you can measure in your own social media efforts that could support your business and help you confirm whether social media is ‘worth it’ for your business.ROI Infographic

Your Email Notice From Facebook Contains A Virus?

So you’ve diligently endured the process of confirming all your Facebook profile and privacy settings. You’ve set your Notifications so that you’ll be notified if someone tags you in their photo, so it comes as no surprise when you receive an email from Facebook telling you that a close friend added a photo of you  to their album. They’ve even included the photo as an attachment, which is very convenient since you’re dying to know which of your friends posted a picture of you. And then you click on the attachment…

Only one problem. Turns out that email wasn’t from Facebook after all, and you’ve enabled a trojan by clicking on that attachment link.facebook spam email

 

How did that happen? That email looked legit – it used that familiar Facebook blue color, and the facebookmail.com even appeared in the From field. Plus, you really wanted to know who it was that uploaded a picture of you. But in reality that message was not sent by Facebook.

So how can you tell the difference between a legitimate Facebook notification and potentially harmful spam? The answer is not always clear, but let’s take a look at a legitimate notification from Facebook.Facebook legitimate email

A significant feature in the legitimate email is the name of the friend in question – both in the subject and in the email content. If you have images enabled in your email client you’ll even see your friend’s recognizable profile photo. If you don’t see the name or don’t recognize your friend, that’s a red flag.

Notice also that even though this legitimate email has clickable buttons, there’s not an attached file for you to click. Facebook will not send you an attachment in a notification.

One common method people often use to identify spam is to look for a recognizable domain in the From  field. This is not a fail safe method, as illustrated with these two examples. Notice that the legitimate email and the spam trojan message both show the facebookmail.com domain. Just because it looks like it came from the proper domain doesn’t always mean a message is safe.

Facebook NotificationFinally, if there’s ever any doubt, just log in to your Facebook account. Any legitimate messages for you will appear with the red tag in the top navigation bar.

Spammers continue to be creative in the ways they get us to click on their links, and we need to continue to be diligent in scrutinizing our email. You should never open an attachment that comes from a source you don’t recognize, but since Facebook is such a recognizable name, it’s being used to leverage malicious activities. Remember that email from Facebook is always IN ADDITION to the messages it delivers directly to your Facebook account. When in doubt, log into your Facebook account to see your legitimate massages.

Anxiously Waiting To See Your Facebook Timeline?

You’ve heard the hype, the cheering, the whining, the hubbub, perhaps the video, but you’re still not seeing your new Facebook layout. It was to be released two weeks ago, then a week later. Not the official word is it will roll out in “the upcoming weeks”. What’s the deal?

The real details haven’t fully been made public, but it appears that at least one reason for the delay could be at least in part due to legal proceedings originating from the unhappy owners of a web site at timelines.com – no relation to the new Facebook feature.

But whatever the reason, you can manually flip the switch to let you start using the new timeline layout immediately. Technically it’s still in beta, and you may not yet see all the features such as the ‘Ticker’. But you’ll get the basics and can start playing around with the layout and settings. The folks at TechCrunch have posted the details to enable the new features here.

If you’re a patient person, no doubt you’ll see the new changes ‘soon’. If you’re feeling like a kid at Christmas, go over, check it out, and get started. If you do enable the new layout, you’ll then see the new layout of others who are using it as well!