If you’ve seen the what-I-ate-for-lunch tweets and still struggling with the “so what?” of Twitter, take a look at twitter.com/otterbox.
Here’s a small but quickly growing company that embraces social media for branding and communication directly with their market. A few things to point out:
- They have a direct link to their company web site.
- Their bio is concise and helps people decide whether to follow or not.
- They have twenty times more followers than people they follow – a sign of leadership.
- As it appears today
- the feed is mostly @replies to individuals who asked about products or issues.
- A few posts relate to new product releases.
- Only one non-business related post about Super Mario turning 25 (not bad, cute, probably won’t cause any unfollows, could be worse…)
- Design is consistent with that of company web site.
They seem to be well connected to their market, at least with @ replies. They may do better with a little more regularity in posting original tweets (only 2 in three days, including the Super Mario tweet), although they have lots of searchable content.
It’s a good example of a company that adopts a good selective social media strategy. Click the image to enlarge.