Never Be A Slave To Social Media

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Chances are, you’re a busy person who wants to keep their Twitter account updated with great tweets.

But you don’t want to take a break every hour or so to post them to your account. This is where Buffer comes in. Buffer is a Twitter app that allows you to add tweets to be sent on a schedule.

In this Buffer App review, we will take a look at six great reasons to use Buffer to manage your tweets.

1 – Manage Multiple Twitter, Facebook, and LinkedIn Accounts

Buffer allows you to have a free account to manage one Twitter, Facebook (page or profile), and LinkedIn account with up to 10 updates in your buffer, aka scheduler.

Or you can pay $10 monthly to manage 12 social profiles, have unlimited posts in your buffer, and even add two team members to help manage it all. This means that every time you add an update, you can choose to set it to send out of one account or multiple accounts across different networks simultaneously.

2 – Set Up Your Own Updating Schedule

The main feature is the ability to set a tweeting or updating schedule unique to each account you manage in Buffer.

In your account settings, you can create one or more buffering patterns for different days of the week. This way you can have lots of updates Monday through Friday, and sprinkle a few updates over the weekend when you might be getting less traction but still want to keep things updated.


3 – Easily Add Updates to Your Buffer

Once you have your updating schedule set up in Buffer for each of your social accounts, you can add new updates easily with the simple interface shown above.

Simply edit your update and select the social networks you would like it sent out to. Buffer will place the update in the next available time slot on your updating schedule.

The following apps, extensions, and extras will make it easy to add updates to your Buffer.

4 – Use it Everywhere with Apps, Extensions, and Extras

Buffer offers lots of apps, extensions, and extras that will allow you to use Buffer in a variety of different places online. Start by installing the Buffer extensions for Google Chrome, Firefox, or Safari.

Once you have installed one of these extensions, you will get a convenient button to use to add updates to your buffer at the top of your browser (usually to the left or right of your browser’s address button depending on which browser you are using).

Clicking the Buffer Button will allow you to update one or more of your social media accounts with a link to the webpage you are browsing.

Buffer Tweets from Twitter, Facebook, and Other Networks

Not only will you have access to adding updates to Buffer using the Buffer Button on your browser, but you will also have the ability add updates to your Buffer from social networks themselves including Twitter… Facebook… Reddit… And others!

Buffer Tweets Using the Twitter Retweet Button

Like using the Twitter retweet button? Buffer will appear as an option within the Twitter retweet button dialogue screen as well.

Buffer Tweets from Google Reader

If you use Google Reader to subscribe to your favorite blogs via RSS, you can use Buffer within Google Reader to share great posts you are reading.

Facebook Hoaxes – Tempting But Pointless

“A lie gets halfway around the world before
the truth has a chance to get its pants on.”
– Winston Churchill

Let’s say one thing upfront: Facebook is not (and should not) be known for their interest in protecting your personal information. While it does offer a handful of tools, and finding the privacy setting you need is not the most intuitive.


facebook hoaxBut it’s that very confusion that makes us so receptive when a Friend voices a concern and gives you a specific set of instructions in order to overcome FB’s evil secret strategy to trick you into sharing details of your personal life with the public.

When your friend posts a warning about something, it’s most often something they diligently copy/pasted in a post, as they were instructed to do when they first viewed the warning from one of their friends.  Then you post it to your friends, and soon millions of FB users are aware of the issue, thanks in part to you – and you feel good about yourself. The problem is, the warning is bogus.


Most often, these posts don’t include links or promotion of a page, web site, or company, and no reference to Russian brides or Nigerian royalty. There’s nothing to indicate that the post is anything other than your friend conscientiously managing their privacy, and helping you to do the same.

But look again. Some signs that the post is bogus include:

  • The post is not written using the ‘normal’ language of your friend – this suggests they copy/pasted it (though likely not trying to be sneaky).
  • The post includes a warning – this urges us to read all the way through.
  • The post instructs us to somehow act upon the warning – this could be a prompt for a ‘like’ or repost, an adjustment to your settings, etc.
  • Instructions to ‘share this with as many people as possible’ – This one’s the real ‘gotcha’, and the biggest sign that the message is a hoax.

One more way to unveil a hoax is to copy a sentence of the post and do a search on Google (surround your snippet with quotes in order to find the exact phrase). Your results may lead you to a number of hoax-busting sites where you can discover the full story.

We will continue to be lured in by these tempting posts, and when we discover that we were tricked, we’ll kick ourselves for not knowing better.  And then we’ll get suckered again… Just try to find solace in the fact that you’re doing your best to be diligent AND that you’re not the only sucker!



Is Social Media Paying Off For You?

Using social media for marketing is, on the surface, a simple concept. You open a channel, build a community or following, and lead them to your product or service. And then they buy…

But the key word in that last paragraph is ‘marketing’. That implies there’s an anticipated return on those marketing efforts. And therein lies the challenge. If you’re not doing social media just for the sake of doing social media (and face it – that can be a huge time-suck without direction), what are you getting out of it?

People often look for the payoff in sales, which is an excellent goal of social media, but it doesn’t have to be the only one. As indicated in the infographic below, some concrete components that can be accurately measured include not just sales, but also leads, traffic, click-through’s, followers, engagements (likes, shares, retweets, etc.), and more.

Think about all the processes that comprise your sales funnel. Chances are, many of those processes can be supported using social media, but they must first be defined and then measured in order to help you determine how well (if at all) your social media efforts are paying off.

While the following infographic may not show direct equations for measuring ROI, it presents some ideas and example that may help you define your social media strategy. After viewing the chart, tell me what activities or actions you can measure in your own social media efforts that could support your business and help you confirm whether social media is ‘worth it’ for your business.ROI Infographic

Your Email Notice From Facebook Contains A Virus?

So you’ve diligently endured the process of confirming all your Facebook profile and privacy settings. You’ve set your Notifications so that you’ll be notified if someone tags you in their photo, so it comes as no surprise when you receive an email from Facebook telling you that a close friend added a photo of you  to their album. They’ve even included the photo as an attachment, which is very convenient since you’re dying to know which of your friends posted a picture of you. And then you click on the attachment…

Only one problem. Turns out that email wasn’t from Facebook after all, and you’ve enabled a trojan by clicking on that attachment link.facebook spam email


How did that happen? That email looked legit – it used that familiar Facebook blue color, and the even appeared in the From field. Plus, you really wanted to know who it was that uploaded a picture of you. But in reality that message was not sent by Facebook.

So how can you tell the difference between a legitimate Facebook notification and potentially harmful spam? The answer is not always clear, but let’s take a look at a legitimate notification from Facebook.Facebook legitimate email

A significant feature in the legitimate email is the name of the friend in question – both in the subject and in the email content. If you have images enabled in your email client you’ll even see your friend’s recognizable profile photo. If you don’t see the name or don’t recognize your friend, that’s a red flag.

Notice also that even though this legitimate email has clickable buttons, there’s not an attached file for you to click. Facebook will not send you an attachment in a notification.

One common method people often use to identify spam is to look for a recognizable domain in the From  field. This is not a fail safe method, as illustrated with these two examples. Notice that the legitimate email and the spam trojan message both show the domain. Just because it looks like it came from the proper domain doesn’t always mean a message is safe.

Facebook NotificationFinally, if there’s ever any doubt, just log in to your Facebook account. Any legitimate messages for you will appear with the red tag in the top navigation bar.

Spammers continue to be creative in the ways they get us to click on their links, and we need to continue to be diligent in scrutinizing our email. You should never open an attachment that comes from a source you don’t recognize, but since Facebook is such a recognizable name, it’s being used to leverage malicious activities. Remember that email from Facebook is always IN ADDITION to the messages it delivers directly to your Facebook account. When in doubt, log into your Facebook account to see your legitimate massages.